CORPORATE SOCIAL RESPONSIBILITY

Edward de Bono Conference

Addax Bank was the headline sponsor of the one-day Edward de Bono conference in the Kingdom of Bahrain during 2008. The De Bono appeared live and in person to present ‘Maximising Creativity and Lateral Thinking to Deliver Strategic Success’. The world’s foremost creative and lateral thinker, Edward de Bono has advised governments and global organisations on matters as diverse as the economy, social policy, healthcare, education, conflict resolution, and judiciary systems. His methods and lessons are as relevant today as they were when he first revealed ‘The Six Thinking Hats’ technique. Since inception, Addax Bank has built its operations on a commitment to creativity and innovation in its investment strategy. The Bank believes that too many people think innovation is only about creating new technology rather than innovation in processes, structures, and the way an organisation operates. To succeed in today’s competitive marketplace, companies need to be fluid in terms of structure and flexible in the way they operate to take advantage of new opportunities. They need to look to the principles of creativity and lateral thinking in order to stand out from the competition.